Some helpful definitions as you review your monthly RealLaunch reports.
Visits – Individual sessions initiated by Visitors.
Visitor – Unique individual coming to a website (identified by a cookie or IP address.)
Pageviews – Views of a page (identified by a request to load a single HTML file/”page”.)
Pages per Visit – Average number of pages viewed per visit.
Bounce Rate – Percentage of visitors that visit only 1 page and exit quickly.
Traffic Source – How a visitor came to your site (i.e. Organically, Paid Ad, Referral)
Organic Traffic – Visits as a result of a website listing on a search engine result page (SERP.)
Paid Traffic – Visits as a result of a paid search engine marketing campaign (ex: Google AdWords)
Referral – Outside website or webpage linking to your site.
Direct – Visits that result by entering your URL directly or clicking a link in an email.